As the official launch of the Google Pixel 10 series approaches, more details are emerging about Google’s pricing tactics, device options, and market strategy. Expected to arrive by the end of August 2025, Google’s latest Pixel 10 series is shaping up with competitive positioning, especially in the premium Pro models.— maintaining aggressive pricing amid an otherwise inflationary smartphone market.
In this comprehensive guide, we’ll explore Google’s confirmed and expected Pixel 10 series pricing, design variants, storage options, and how this compares with competitors like Samsung and Honor.
Google Pixel 10 and Pixel 10 Pro: Confirmed Pricing in Europe
According to credible sources, including reports from WinFuture’s Roland Quandt, the Pixel 10 series pricing in Europe is expected to remain highly competitive, despite incremental hardware upgrades and new features.
| Model | Starting Price | Storage |
|---|---|---|
| Pixel 10 | €899 | 128 GB |
| Pixel 10 Pro | €1,099 | 128 GB |
| Pixel 10 Pro XL | €1,299 | 256 GB |
| Pixel 10 Pro Fold | €1,899 | 256 GB |
Key Observations:
- The Pixel 10 Pro XL starts at 256 GB, with no 128 GB option listed for Europe.
- Google may be discontinuing the lower storage tier for the Pro XL or limiting its availability in specific regions.
- The pricing remains similar to the Pixel 9 series, signaling Google’s intent to maintain affordability while enhancing specs.
Pixel 10 Series: Colors and Storage Options
Thanks to new insights from Droid Life, we now know what color and storage combinations will be available across the Pixel 10 lineup.
📌 Pixel 10 (128 GB & 256 GB)
- Obsidian
- Frost
- Indigo
- Lemongrass
📌 Pixel 10 Pro & Pixel 10 Pro XL (128 GB to 1 TB)
- Obsidian
- Porcelain
- Moonstone
- Jade (256 GB only, potentially Google Store exclusive)
📌 Pixel 10 Pro Fold (256 GB to 1 TB)
- Moonstone (all storage variants)
- Jade (256 GB and 512 GB only)
These color and storage options align with Google’s strategy of personalization, especially for those purchasing premium models like the Pixel 10 Pro Fold.
Also Read: Apple iPhone 17 Release Date Confirmed? Here’s Everything We Know So Far
Pixel 10: The Potential Market Disruptor
While flagship models like the Pixel 10 Pro and Pro XL showcase premium capabilities, industry watchers suggest the Pixel 10 base model could be the real game-changer. For €899, users will likely receive:
- A triple-camera system, an upgrade from the Pixel 9’s dual-camera setup.
- The powerful Tensor G5 chip promising better AI performance and efficiency.
- Advanced generative AI features, bringing Google’s software prowess to the forefront.
This combination of features could make the Pixel 10 one of the most competitively priced smartphones in its segment, especially compared to Samsung’s S-series and Apple’s iPhone 17.
Pixel 10 Pro Fold: A Premium but Pricey Option
Expectations were high for Google to reduce the price of its foldable device in 2025, following consumer feedback and rising competition. However, the Pixel 10 Pro Fold pricing remains unchanged from last year’s model, starting at €1,899.
This places the Pixel 10 Pro Fold in the high-end segment, seemingly designed more to showcase Google’s foldable technology expertise than to target mainstream buyers. Meanwhile, competitors like:
- Samsung Galaxy Z Fold 7
- Samsung Galaxy Z Flip 7
- Honor Magic V5
…are pushing foldables more aggressively into the consumer space, focusing on design, usability, and affordability.
Pixel 10 Series Launch Timeline
Google is expected to officially unveil the Pixel 10 series during the Made by Google event on August 20, 2025, with devices available for retail purchase the following week.
| Event | Date |
|---|---|
| Official Launch | August 20, 2025 |
| Retail Availability | Late August 2025 |
If you’re eager to be among the first to own the Pixel 10 or any Pro models, keeping an eye on Google Store pre-order announcements is advisable.
Conclusion: Google’s Pixel 10 Pricing — A Smart Competitive Move?
Google’s strategy of maintaining familiar price points despite hardware and software advancements is an aggressive play, especially in a market where premium smartphones continue to rise in price. The Pixel 10 base model stands out as an attractive value proposition, while the Pro, Pro XL, and Fold models cater to enthusiasts and power users.
As we edge closer to the official launch, more leaks and official teasers are expected. For tech enthusiasts, 2025 is shaping up to be an exciting year, not just for Google, but across the Android smartphone landscape.
